General Motors Company (GM) feels that despite the increase sales in electrified vehicles, it will be a stretch to meet the 500,000 GM-made electric cars on the road by 2017.
The Detroit-based car manufacturer states that a total of 180,834 electric cars are already on the road last year, which has increased from 153,034 in 2013 and has started from 39,843 in 2011. These numbers have included the electrified vehicles of 2010, plug-in hybrid cars that has a two-mode hybrid technology, and eAssist which has a very small electric motor and lithium battery for fuel savings.
Based on the 2014 Sustainability Report the company has released last Thursday, the projected goals the company has set may have fallen short than expected due to the company’s commitment to be the best electric car manufacturer in the Electric vehicle industry. However, as consumer demands did not go up, a shortfall has occurred.
Mary Barra, CEO and former head of the global product development of General Motors, has been the one who announced the manufacturer’s electrification goal last November 2012. During that time, everyone at GM has expected a focus on plug-in electric vehicles with about a hundred of thousands more of vehicles to be equipped with eAssist by 2017.
Energy Secretary Ernest Moinz’s announcement earlier this year about not meeting President Obama’s goal of 1 million electric vehicles on the road by 2015 has made GM’s affirmation even less surprising. The company blames the slow increase in electric car sales to reduced oil price and a rapid increase in competitors in the Electric vehicle industry.
GM will continue to achieve its goals and projections and will be releasing more models this year, starting with a revamped 2016 Chevrolet Volt plug-in electric hybrid that will be more affordable by $1200 than the current model. Further more, the company will build an all-electric Chevrolet Bolt that will boast of its 200 miles electric range and will be available across the country at a lower price of $30,000 after tax rebate.
New hybrid models will also be available, starting with the 2016 Chevrolet Malibu and Cadillac’s CT6 luxury sedan.
Automakers are forcing the boost in fuel efficiency for the regulations concerning the environment even though there is lack of customer acceptance and willingness to shell out money for alternative models. In view of this challenge, Toyota Motor Corporation is ending the Toyota Prius plug-in hybrid production by June as the inventory has already been affected by the the low sales.
GM is still committed in the development of advanced technologies which includes electrification as the company believes it is the most effective way to address the issues that make electric cars impossible to sell. The company is also continuously working on reducing the vehicle mass by means of high-strength steel, carbon fibre and aluminium, which can make the vehicles 15 percent lighter than before.